Founded in 2018 by young entrepreneurs and watch enthusiasts Ben Iroala and Andrew Mutale. We are two college best friends who have been obsessed with watches our entire life. 

Our love and affection for watches created a desire in us to make a positive, long-lasting impact on the African continent by being the first global luxury watch brand out of Africa.

Asorock (AR) Fragrances believes everyone should smell their best and we set out to make that a reality by providing premium inspired by designer fragrances available for everyone at unbeatable prices. 

All of our perfumes are crafted as extrait de parfums, meaning they are long lasting scents which have a 30-40% concentration of fragrance oil and are among the most highly concentrated fragrances in the market.

We source our fragrance oils from France, and blend here in the USA, which has been a global leader in the production and development of original luxury fragrances.

🇺🇸 Blended in USA

👌🏽 Extrait De Parfum

🍃All AR Fragrances are vegan, cruelty free, and made using 100% clean ingredients.