Asorock Social Responsibility Initiative Press Release

It's no secret that our core mission here at Asorock watches has always been to craft premium timepieces as leverage to provide aid to those in need Because, “A business that makes nothing but money is a poor business.”
― Henry Ford

Thus thanks to your purchase and continued support, we are happy to announce that at the end of each month, we will be making a donation/partnering with a nonprofit charity organization to give back. 

A newsletter will be sent out to all Asorock email subscribers in the end of every month spotlighting which organization the Asorock family will be making a donation to for the month and their link if you wish to make a personal donation yourself. 

Below you will find our monthly organizations.



Its only right that the first organization we donate to and spotlight in our monthly social responsibility program would be one that's super close to our business mission which is to build free libraries across Africa.

Unicef education focuses on west and central africa because millions of children in West and Central Africa are still denied an education.

According to them, the region accounts for one-third of the global total of primary school age children and one-fifth of lower secondary age children who are out of school.

Find out more on unicef education:

To make a direct donation yourself:





With our monthly social responsibility program, we aim to spotlight charity organizations that are close to our business mission which is to build free libraries across africa. And, what is a library without books? Books for Africa fulfills that.

A simple name for an organization with a simple mission: To end the book famine in Africa. They collect, sort, ship, and distribute books to African students of all ages.  With our help, they will be able to create a culture of literacy and provide the tools of empowerment to the next generation of parents, teachers, and leaders in Africa.

Books For Africa remains the largest shipper of donated text and library books to the African continent, shipping over 48 million books to all 55 countries on the African continent since 1988. Last year alone, Books For Africa shipped 3.3 million books, and 155 computers and e-readers containing over 400,000 digital books, to 29 African countries.

More than $2.7 million was raised last year to ship these books to the students of Africa.
The need for high quality books in African libraries and classrooms is more pressing than ever, and your gift allows us to continue working towards ending the book famine in Africa. Thank you again for your support!

You can find out more here

to make a donation yourself click here


For the month of february, we went with an organization that not only focuses on africa but focuses on all children on earth who are impoverished. 

"For 100 years, we’ve been giving children in the U.S. and around the world a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, we are always among the first to respond and the last to leave. We do whatever it takes to save children, transforming their lives and the future we share" - Save the children 

You can find out more here:

to make a donation yourself click here:

MARCH 2021

As march is international women's day, we went with an organization that focuses on empowering women/girls with resources to education.  And CAMFED is an organization that does just that and believes that every child is entitled to a quality education in a safe environment and a life as an independent adult.

CAMFED stands for:  The Campaign for Female Education

About CAMFED - "We are a pan-African movement revolutionizing how girls’ education is delivered. Through a gold-standard system of accountability to the young people and communities we serve, we have created a model that radically improves girls’ prospects of becoming independent, influential women. Our impact increases exponentially through the Association of young women educated with CAMFED’s support. Together, we multiply the number of girls in school and accelerate their path to livelihoods and leadership."

In sub-Saharan Africa, 32.6 milliongirls of primary and lower secondary school age are out of school. This number rises to 52 million when taking into account girls of upper secondary school age.

With access to education women can do amazing things: launch businesses, become health workers, run schools, and lead governments, making the world a better place for everyone.

"When you educate a girl, you educate a nation"

You can find out more here: and

to make a donation yourself click here:

APRIL 2021


For the month of April, we went with an organization that is internationally renowned and recognized by many. 

ABOUT MSF:  one of the most successful medical charities in the world. Based in Geneva, Switzerland, MSF is committed to worldwide service and political neutrality, delivering emergency medical aid to anyone in need.

However, MSF started in Africa, and currently, a large portion of their work still takes place there.

MSF's work earned has earned it numerous awards including the 2017 Pardes Humanitarian Prize, the 2015 Lasker-Bloomberg Public Service Award, as well as the Nobel Peace Prize (1999)

You can find out more here:

to make a donation yourself click here

MAY 2021

Nothing-But-Nets (NBT) is our charity organization for the month of may because every two minutes, somewhere in the world, a child dies from malaria.

NBT raises funds to send lifesaving bed nets and other malaria preventions & treatments to families in need. Additionally, they work with UN partners like UNICEF and UNHCR to protect refugees and families who are most vulnerable to malaria.


" Nothing But Nets is a global grassroots campaign to raise awareness, funds, and voices to fight malaria. In 2006, sports columnist Rick Reilly wrote a column in Sports Illustrated challenging each of his readers to donate at least $10 to send insecticide-treated bed nets to protect families from malaria-carrying mosquitoes.

Since then, with the help of our partners and supporters, we have raised over $70 million to help deliver 13 million bed nets to families in need, along with other crucial malaria interventions like diagnostics, treatment, and training of healthcare workers. " 

You can find out more here:

to make a donation yourself:


JUNE 2021

The American red cross is one of the most recorgnized charity organizations in the world. Having grown up in africa i remember always seeing their trucks and workers around.

their Mission Statement is toprevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

Vision Statement

The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need. We aspire to turn compassion into action so that...

 ...all people affected by disaster across the country and around the world receive care, shelter and hope;

...our communities are ready and prepared for disasters;

...everyone in our country has access to safe, lifesaving blood and blood products; 

...all members of our armed services and their families find support and comfort whenever needed; and an emergency, there are always trained individuals nearby, ready to use their Red Cross skills to save lives.

You can find out more here:

to make a donation yourself:

JULY 2021

 For the month of july we went with an organization that is a little more modern and gives the donation directly to those in extreme need. 

Since 2009, they have delivered $400M+ in cash directly into the hands of over 900,000 families living in poverty. They currently have operations in Morocco, Malawi, Kenya, Rwanda, Liberia, Togo, DRC, and the United States.


"GiveDirectly is the first — and largest — nonprofit that lets donors like you send money directly to the world’s poorest. We believe people living in poverty deserve the dignity to choose for themselves how best to improve their lives — cash enables that choice. "

You can find out more here:

to make a donation yourself:




SOS Childrens villages is our charity organization for the month of august because they are dedicated to the care of orphaned and abandoned children worldwide. 


" We build families for children in need, help them shape their futures and share in the development of their communities. SOS Children's Villages envisions a world in which every child belongs to a family and grows up with love, respect and security.


One person can make a difference. 

Following the devastation of World War II, Hermann Gmeiner, a child welfare worker, saw the suffering of children who were orphaned by the war. He founded SOS Children’s Villages and raised money to build the first village in Imst, Austria, in 1949, as a place where children could grow up in a stable, family-like setting with a supportive community.  

More than 70 years later, SOS Children’s Villages now works in 136 countries, operates more than 540 villages and has impacted an estimated 13 million people

You can find out more here:

to make a donation yourself:


We all know how difficult it is concentrating on a book with an empty stomach, thus why our charity organization for the month of september is "Action Against Hunger", which is an organization focusing on providing food for the less privileged children in africa and saving lifes in the process. 

The work they do is important because research shows that about 811 million people go to bed hungry every night, and one in three children in low- and middle-income countries suffers from chronic malnutrition. Nearly half of all child deaths worldwide are from causes related to undernutrition


"As the world’s hunger specialist, our primary goal is to create a better way to deal with hunger. For more than 40 years, we have led the global movement that aims to end life-threatening hunger for good within our lifetimes. Our teams have been on the front lines, treating and preventing malnutrition across more than 45 countries.

We save the lives of children and their families. We are there for them before and after disaster strikes. We enable people to provide for themselves, see their children grow up strong, and for whole communities to prosper. We constantly search for more effective solutions, while sharing our knowledge and expertise with the world. We push for long-term change."

You can find out more here:

to make a donation yourself:


Hey Asorockers :) , for the month of october, we went with a charity organization that tackles the malaria problem in africa which is a huge issue because malaria kills about 400,000 people every year and more than 200 million fall ill. Before bed nets were made available, it was three or more times that.

Nets are a proven intervention - a more effective a way of saving lives than any other. There is still a long way to go and every death from malaria is preventable and our charity organization for the month does just that by providing nets.


According to their site, "We protect people from malaria. We fund nets and ensure they are distributed and used. We show you where the nets go. We monitor and report their use and impact." 

How They do it

"100% of public donations buys long-lasting insecticidal nets (LLINs). An LLIN costs US$2.00. We work with distribution partners to distribute nets and ensure use. We conduct net use surveys and track monthly malaria data."

You can find out more here:

to make a donation yourself:



While there has been huge progress in bringing global poverty levels down, sub-Saharan Africa has benefited the least. Today, almost half of the world’s extreme poor live in sub-Saharan Africa. The vast majority work in agriculture.

Our charity organization for the month "Farm Africa", reduces poverty in eastern Africa by helping farmers grow more, sell more and sell for more.


Farm Africa helps farmers push up the quantity, quality and value of what they produce.

Working with farmers growing crops, keeping livestock and managing fisheries, we help ensure farmers make the most of their land.

We share our expertise in growing the most appropriate and profitable crops. We help farmers gain access to high-quality inputs, improve soil quality, conserve water and prepare for climate shocks.

You can find out more here:

to make a donation yourself:

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